Being employed in the advertising industry, I had the pleasure of attending the Design & Art Direction awards last year. Fry was the compere, and when the iPod was awarded a rare gold for Best Product Design, who should step up to receive the pencil? No other than Ive and the man Jobs himself! (wearing a very unfashionable cardie, mind you). Fry was wetting himself with excitement. I was wetting myself with excitement. It was as if Elvis had entered the building. Not that anyone else felt that way, though. Those on my table didn't even know who he was. "But he invented the personal computer, for shit's sake!" I cried. As soon as the ceremony was over I went into obsessive fan/stalker mode and tried to find the Mac God for a closer look. But I forced myself to return to my seat before I made a fool of myself.
That night I went home a happy man, the one thing that clearly deserved a 'pencil' above any frivolous advert, corporate brochure or shop interior, the one thing that could change the lives of millions had taken the gold. That night I also made a pact with myself. I would do everything within my power to upgrade my ageing first revision iBook SE to something with firewire, just so I had no excuse not to buy myself a palm-sized, white and chrome object d'art.