Thursday, March 25, 2004

iPod mini worldwide launch is pushed back to cope with US demand.
If you registered for Apple iPod Mini information, you would have received this mesage in your email:

Dear Customer
Thanks for registering with Apple to be kept up to date on iPod mini in Europe. Today we announced that Apple has moved iPod mini Worldwide availability to July. Please see our Press Release below.
We will continue to keep you up to date as we get closer to launch.
Once again, thank you for your interest.

Apple

Apple Moves iPod mini Worldwide Availability to July
CUPERTINO, California--March 25, 2004--Apple® today announced that it is
moving the worldwide availability of iPod(TM) mini to July due to the much
stronger than expected demand in the U.S. far exceeding the total
planned supply through the end of June. Apple expects to ramp up its
manufacturing of the iPod mini to meet worldwide demand in the July
quarter.
"The iPod mini is a huge hit with customers in the U.S. and we're sure
it will be the same worldwide once we can ramp up our supply in the
July quarter," said Tim Cook, Apple's executive vice president of
Worldwide Sales and Operations. "The iPod mini adds further momentum to
the iPod, which is already the leading digital music player in the
world."
The iPod mini is the world's smallest portable music player to hold up
to 1,000 CD-quality songs, and is encased in an ultra-portable,
lightweight anodised aluminium body, available in five colours--silver,
gold, pink, blue and green. iPod mini features the Click Wheel for
effortless one-handed operation, along with the same award-winning user
interface as the rest of the iPod family, and works effortlessly with
Apple's iTunes®, the world's number one digital music service.
Apple ignited the personal computer revolution in the 1970s with the
Apple II and reinvented the personal computer in the 1980s with the
Macintosh. Apple is committed to bringing the best personal computing
experience to students, educators, creative professionals and consumers
around the world through its innovative hardware, software and Internet
offerings.

Once again, America comes first.

Late

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